Hottest Fashion Launches of August 2022

Courtesy of Tiffany & Co.

August is a time for recharging, resting, and enjoying the last shred of summer while we’ve still got it. The confidence of Leo season has us excited for nights out on the town—and a bevy of fashion launches that will tide you over the languorous, every-day-feels-like-Sunday month. We’re starting out hot and futuristic with Tiffany’s first-ever NFT launch, but keep your eye on this space as we cover the news you need throughout the month.

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Tiffany & Co. Goes Virtual With ‘NFTiff’

Who: Tiffany & Co.

What: First NFT, NFTiff

Where: Available online at nft.tiffany.com on Aug. 5

Why: When you’re the world’s biggest jeweler, you can’t ignore the hype of online marketplaces like the NFT blockchain. So, after Tiffany’s Alexandre Arnault shared a picture of his custom Tiffany CryptoPunk necklace, inspired by his own NFT, the jewelry juggernaut teamed up with blockchain technology company Chain to create a NFT of the design. Each NFTiff, as they are cheekily called, will draw from the over 10,000 CryptoPunk NFTs to create a pendant with gemstones and diamonds that is every bit unique. A select run of 250 pendants will be physically produced, if you’re an IRL kind of shopper.

Kevin LeBlanc
Kevin LeBlanc is the Fashion Associate at ELLE Magazine.

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