At this point, there’s space on the internet for every type of fashion-lover. If you’re looking to shop more sustainably and affordably, then you probably found yourself scrolling through hundreds of videos of people running around thrift stores and consignment shops around the world, finding great fashion at low prices. This special corner of social media (sometimes known as “ThriftTok”) is filled with creative and sustainably minded people showing off their latest thrift-store finds.
From a fashion-inspiration perspective, it’s an antidote to the fast-fashion hauls that make up millions of videos. These thrifting creators are not only championing personal style through unique finds but also offering up an alternative to fast fashion that has the potential to change the way we think of clothing and the way we shop.
While it’s certainly a great option, thrifting can be intimidating. When you walk into a vast store filled with racks and shelves of clothing, it’s hard to know where to start. The key is patience and a discerning eye. Most of what you’ll see is not going to be right for you, and that’s OK. But if you go into your shopping experience with an idea of what you need, then take the time to check the condition of the clothing, take note of the brand, and consider how often you’ll rewear the garment, then you’ll have a much easier time. That’s exactly what these creators are trying to teach their audiences with their videos on TikTok and Instagram — and it’s working.
What Is Thrifting?
Fashion thrifting can be done through online shopping or at flea markets or thrift stores. Thrifting is usually all about the hunt and, of course, the discounts. In contrast to some vintage or consignment shopping, where finders curate and sell their own finds at a markup, thrifting is all about discovery. Most thrifting creators on social media look through stores like Goodwill, Salvation Army, estate sales, or local flea markets to get their incredible pieces.
To give you some inspiration on your own thrifting journey, we found five sustainable fashion creators and asked them all about how they find the best secondhand fashion. Scroll through for their advice.